2018 New York Fashion Week for the first time there has been Handbags of the figure, this historic first show won the praise of the fashion industry
October 2013, Handbags launched a Borough - New York featured in this very high-end handbags named series. It's simple atmospheric modeling walking routes, each package has a large, medium and small three, nearly $ 1,200 the most expensive. After that, Handbags flagship store in Manhattan also experienced a major renovation, in addition to men's display area opens up, it also used a new color palette and upscale wood and leather decorative materials, to make them look more like big-name fashion flagship store. More North American store refurbishment program is still in progress.
New York Stories series of themed ad video has been accompanied by a new round of Handbags products and stores transformation introduced. Commercials protagonist include Brooklyn, a brother of the famous chocolate shop owner Rick and Michael Mast, found his career in New York Danish supermodel Freja Beha Erichsen and the Scottish painter Charlie Anderson and so on. They wear wearing Handbags's full line of products, tells the story of himself and the city of New York.
But they still did not forget to curry favor with Chinese consumers in the ad. Chinese supermodel Liu Wen and Wang Lee Hom as a rare two Asian faces appear in the lens.
"Compared to traditional European luxury brands, we hope to become another choice for consumers, and I think New York fashion this positioning is very special, and very fit with Handbags." Jonathan Seliger, president and CEO of Handbags China, told the "First Financial Weekly. " In his opinion, the New York fashion means "less exclusive, more inclusive, pay attention to the connotation and it is very dynamic, open, and can be used to express a variety of ways, this is New York City style. This Handbags is also our hope to become like. "
This is not only because New York is the birthplace of the brand. Compared to Paris, Milan and London, New York, is an emerging fashion capital. This sense of distance is what Handbags needed.
Handbags represents a European luxury brand with a completely different mindset. European brand has always been a staunch defender of its nobility and exclusivity. In addition to pricing and retail experience, which is also reflected in their very taboo in Chinese manufacturing labels, even if they are sourcing from China and other metal zipper raw materials, as well as part of the production will be outsourced to Chinese factories.
Handbags contrast seems much more flexible. They will be produced as early as 2001 after the listing is transferred from the United States to China and other Asian countries in order to lower costs to deal with greater demand, and began to launch new products every month. In addition to the retail channel, Handbags began very early electronic business platform through the sale of goods.
Handbags is in the Chinese market recognizes the benefits of playing cards in New York. In China, it is from the start line from New York to the image of the big fashion was introduced to consumers. This one big reason is that when in 2009 in Shanghai, Hong Kong Plaza, Handbags decided to open a flagship store on the ground floor the first two floors, it took a very different market position in North America.
"In China, we started positioning is a part of New York fashion brands, fashion and lifestyle is positioned." Seliger said.
All China's Handbags stores and luxury brands have opened in the same layer. According to Morgan Stanley analyst Kimberly Greenberger introduced, Handbags sales in the North American market, two-thirds are from the outlet. When Handbags began to diversify in 2010 to try the product line of its new stores in China can always show the most complete product line, unlike some stores in North America by area restrictions can not accommodate the different categories. https://www.eepurse.ru
Now, Handbags want to put it in the past five years of successful experience in China's reference to global markets, including North America, including the go. By the end of 2013, when he was Handbags CEO Lew Frankfort in the retirement of the occasion but also for a new Handbags to find a good successor Victor Luis, to continue with the Handbags "transformed into a fashion accessory as the core of the global lifestyle brand" program
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2018年4月8日星期日
2013年7月29日星期一
被“包”养的女人,Affluent life!
被“包”养的女人,Affluent life!
Bags for woman, just like tobacco is as important for men, women seem to have been dependent on the package under the insanity general, it is difficult to extricate themselves.
A stylish woman, to reflect the value of the package.
A wealthy woman, she embodies the value of packages.
And a wise woman, from the value found in the package.
Wu Fang is both smart and wealthy woman, she was attentive, good opportunities found in everyday life, and to use this information to develop its wealth...
A year ago, Wu Fang and friends playing cards, talking about the big bags into something, everyone you talk a me a very lively, the central idea was to complain that the price is too expensive, a package on the yuan, it is a bit distressed. But if that is not brand package it, they feel no face, after all status placed there.
Are you upset the occasion, they are one of the official's wife spoke, the official's wife said she was a good sister shop in the United States, the family is very rich, but people used to have several bags are fake, genuine respect so twelve only!
Defense? Others have found him very strange, being seen would be too lose face! cheap replica designer handbags online
The official's wife look indifferent said: you silly! Do not buy high imitation? !
In addition to his wife a few, so it is, high defense is very good.
Wu Fang aside listened and took notes in psychology, and now we are complaining about the authentic bags can not afford that, but not all non-luxury brands, so it seems, high anti-brand package actually pretty big market potential.
Before long, Wu Fang Contact a professional high anti-brand bag wholesale store: Pacific leather goods, like they ordered a series of high anti-brand bag, the ancient Qi, Louis Vuitton, Hermes, Dior and other big brands are wholesale a package jenny Some. She was looking for a downtown store, opened after the renovation. https://www.eepurse.ru
I did not expect things go as smoothly as expected with jenny. To her shop to buy a bag lady outside except for some guests and some white-collar workers and university graduates, most women can not afford the genuine package, but can not due to work after the fall, and therefore came to Wu Fang's store to buy high anti-brand packages.
One month down, Wu Fang performance far beyond the expected, she earned 30,000 yuan net!
Originally Wu Fang is a housewife type of rich wife, "Before it was reared by her husband, is now to be nurturing with the!" Jenny such jokes themselves. But also very good, self-reliant than spending other people's money must have a sense of accomplishment! She said. Please visit www.mcpurses.com
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